Following the pandemic’s withdrawal, the U.S. mobile gaming market has experienced an incredible comeback. Revenue stabilized in early 2023 after briefly declining in 2022, indicating a positive trend for the industry. Exposing US Mobile Gaming’s Breakthrough Patterns and Anticipations in 2024
Examining the industry’s current situation
The revenue from mobile gaming in the United States recovered after the pandemic, showing significant growth starting in March 2023. Revenue hit $23.3 billion at year’s end, showing a promising trend that carried over into 2024.
Forecasts for 2024
Predictions for the first quarter of 2024 are promising, with significant year-over-year growth of 15% and quarterly revenue growth of 4.2% expected. This trajectory suggests a possibility of surpassing the $6.4 billion mark set during the peak pandemic period of Q2 2021.
Motivating Factors for Revenue Increase
Games that are casual and hybrid-casual take center stage.
Casual and hybrid-casual games are largely responsible for the resurgence of U.S. mobile gaming revenue. Particularly casual games have dominated the market; by 2023, they will account for $13.9 billion in revenue and 60% of all in-app transactions. We predict a significant increase in in-app purchases from casual games, reaching $214 billion between Q3 2023 and Q1 2024.
The Development of Casual Hybrid Games
Hybrid-casual games, such as “Last War: Survival Game,” have witnessed a steady increase in in-app purchases. Forecasts for the first quarter of 2024 indicate an astounding 65% year-over-year rise, with $340 million in revenue anticipated.
Genre-Specific Revenue Growth
Board, puzzle, and strategy games ascend
In recent months, there has been substantial revenue growth in board, puzzle, and strategy mobile games in the U.S. market. Games like Scopely’s “Monopoly Go!” have spearheaded the surge in the board game category, achieving a 26% quarter-over-quarter increase and surpassing puzzle games. In addition, the revenue from puzzle games like “RoyalMatch” has increased significantly to $102.9 billion. Strategy games are also on the rise, with a 7% increase to $1.9 billion.
Case Study: Last War: Survival Game
This article provides an account of profit and download success.
The “Last War: Survival Game” saw a sharp increase in revenue and downloads between November 2023 and February 2024. Monthly sales increased by 188%, 390%, 170%, and 67% to total over $180 million worldwide. Not ably, the United States and South Korea emerged as the top two contributors, with 28% and 30% of the total revenue, respectively.
Marketing Tactics for User Acquisition
Strategic marketing tactics, such as the integration of casual gameplay elements in advertising materials and the use of localized real-user generated content (UGC) ads, contributed to the success of “Last War”. Paid channels achieved approximately 60% of downloads, and the introduction of casual gameplay and targeted ad material led to a sevenfold increase in downloads in January 2024 compared to November 2023.
Conclusion
With casual and hybrid-casual games leading the way, the U.S. mobile gaming business is experiencing a strong rebound. Effective marketing strategies, exemplified by “Last War: Survival Game,” have proven instrumental in attracting a diverse user base and paving the way for record-breaking revenue in the year ahead.
Achieving sustainable growth and success in 2024 and beyond is possible for stakeholders in the U.S. mobile gaming business by putting these strategies into practice and taking advantage of new trends. Exposing US Mobile Gaming’s Breakthrough Patterns and Anticipations in 2024
